Fidji Samo has risen the ranks at Facebook to now be in charge of the overall app. Publishers have long experience with Samo, who they praise as "accessible."  

For Digiday+ members: Walmart is going to be building its retail media operations in-house.    

News UK is carving out a new revenue stream with the launch of an influencer marketing agency.

For Digiday+ members: NCC Media will use subscriber data from Charter, Comcast and Cox to coordinate advertisers' campaigns on TV and online.

With Advertising Week Europe just around the corner, here are 5 themes we believe will be dominating the conversations next week.  

Find out how Prudential, Starcom, Square and more are getting a better grasp of the programmatic supply chain at the Digiday Programmatic Marketing Summit.

 

Fidji Simo, now in charge of Facebook's app, helped Facebook build a $55 billion ad business

Sahil Patel

Facebook’s Fidji Simo was in charge of a 700-person group responsible for building video and advertising products. Now she’s running the Facebook app.

Retail Briefing: Why the future of retail media is in-house

Shareen Pathak

Walmart is going to be building its retail media operations in-house.

 

How video and mobile can boost your sports sponsorships beyond the arena

Sponsored Content Facebook

Last year, US sponsorship ad spend topped $2.5 billion and younger consumers -- millennials in particular -- are increasingly opting to spend money on experiences, like sporting events, over material things. For brands looking to drive engagement, there’s never been a better time to invest. Sponsored by Facebook.

News UK launches 8-person influencer marketing agency

Jessica Davies

News UK is carving out a new revenue stream with the launch of an influencer marketing agency.

Reaching the 'unreachables': NCC Media is moving from TV to digital

Tim Peterson

NCC Media will use subscriber data from Charter, Comcast and Cox to coordinate advertisers’ campaigns on TV and online.

Today's forecast: The state of programmatic

Sponsored Content IPONWEB

Back in 2008, no one envisioned that programmatic would become the digital ad industry's dominant media-buying tool. A decade later it's an industry of its own and by 2020, eMarketer projects that $69 billion in sales will be dedicated to programmatic. Sponsored by IPONWEB.

The state of brand safety: Avoiding risk without compromising reach

Sponsored Content Cheq

Survey: Safety concerns are causing some media buyers to avoid news-related content, while other brands are using solutions and safety settings that could be blocking huge chunks of their audience unnecessarily. Help us explore the full effect of brand safety strategies on campaigns. Take this quick survey and you’ll receive the full insights, plus a free Starbucks gift card upon completion. Sponsored by Cheq.

 
 
Events Title
 
Last Chance Deadline:
March 15, 2019
Glossy Awards
 
Shortlist Announcement:
March 20, 2019
Digiday Content Marketing Awards
 
Shortlist Announcement:
March 21, 2019
Digiday Media Awards Europe
 
 

ALL EVENTS

 
 
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