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| Do the math and see what it means to be a Fifth Third better By Kristina Monllos If you're the marketing team behind a bank with a weird name, let's say Fifth Third, and you've got a new campaign that makes fun of said name, when would you launch it? You'd probably pick today, May 3. Or put another way--5/3. That's just what Pereira & O'Dell has done with its new campaign.... Read more » |
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| Mother's Day campaign salutes moms for being 'perfectly imperfect' By Katie Richards |
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| Promoted Content by DISH Media Sales | | Target viewers, not programs |
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| Nominations are open for marketing’s top honor By Robert Klara |
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| Slow and steady wins the race By Katie Richards |
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| It's running out-of-home in key markets and a ton of online video By Christopher Heine If you're a travel-and-expense accountant, you might be seeing a lot of Airbnb receipts in the coming months--if you haven't already, that is. According to the home-sharing platform, 250,000 companies in more than 230 countries have used it for work-related accommodations. Now, Airbnb wants more of that market--a lot more. So, it's launching its first... Read more » |
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| You think you feel unsafe on an airplane? By Angela Natividad Can you imagine what it's like to be an Arab boarding an airplane? With help from Ogilvy Jordan, Royal Jordanian is asking the question point-blank. In the past, the airline has made a humorous point of using the result of the U.S. elections to attract more traffic, but its latest work is a more serious... Read more » |
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| Witty work from Nikon's lens division By Angela Natividad Here's news: Nikon doesn't just make cameras and the lenses that go with them; it also makes glass that goes into eyewear. Marketing eyeglasses is hard enough; how does one go about making people care about the actual lenses? With a food truck, of course. For Nikon Verres optiques (or Nikon Lenswear), Paris agency Altmann+Pacreau... Read more » |
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| Trials by fire were contrived, but the reactions were real By David Gianatasio Life is a series of tests, and sometimes, success depends on the quality of your education. In a pair of videos below, Kaplan University shows how it can help you make the grade. Created by Arnold Worldwide, the campaign gauges the nursing and IT skills of unsuspecting Kaplan grads in real-world settings--but what they didn't... Read more » |
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| His second stunt for the park, courtesy of Denizen Company By T.L. Stanley There's an animatronic likeness of Captain Jack Sparrow in the Pirates of the Caribbean ride at Disneyland, which was added after the action movie franchise started minting money more than a decade ago. But last week, the real Sparrow--yes, Johnny Depp himself--showed up in the flesh at the Anaheim, Calif., attraction, causing visitors at the... Read more » |
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| Susan Credle and other top creative directors reveal the best advice they ever got in their careers By Tim Nudd After selling a creative idea through to the client, it's tempting to think the rest is all rote execution. In fact, it should just be a blueprint. In our latest "Best Advice I Ever Got" video, FCB's global creative chief, Susan Credle, explains that you can, and should, go and explore the idea further--as one... Read more » |
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