Figuring out digital ads, learning to love print again: The latest from Nieman Lab

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Tuesday, December 15, 2015 It's time for our annual end-of-year package of Predictions for Journalism in 2016. For the rest of the week, you'll see these predictions, from a wide variety of smart people in the media business, along with our usual stories. Head to our site to see them all. —Ed.

Figuring out digital ads, learning to love print again

“Print is again going to attract advertisers who are willing to say: ‘I don’t care about being cool. I want to drive big sales at a good price.'” By David Chavern.

Secrets of a successful relationship

“We still want to know how the story does, but we’ll also be very curious about what audiences do — and what that behavior tells us about them.” By Renée Kaplan.

Distributed content needs local news

“By choosing to prioritize national outlets over local ones, these platforms are going to accelerate the decline of local journalism. In 2016, we should all be aware of the unintended consequences of that choice.” By David Skok.

The press grapples with demagoguery

“Surely it has become clear that publishing and then fact-checking is not enough.” By Richard J. Tofel.

Hot Pod: A few important things about the new season of Serial

The first episode of the second season of Serial debuted last week. Plus: Third Coast International Audio Festival is running its first fundraising campaign, and Howard Stern re-ups with Sirius XM. By Nicholas Quah.

The year news slows down

“We’ve been curating the news for almost 200 years — the technology has changed, the fundamental needs of our readers have not.” By Nick Petrie.

The train stops here

“We should resign ourselves to decades of instability, which in these days of diminishing attention spans is pretty close to a permanent condition.” By Bill Keller.

When we start getting creative about engagement

“How might we more naturally bring readers from one story to another? How might we recreate the serendipity readers create for themselves while jaunting through the web?” By Julia Beizer.

Distributed platforms will be your new homepage

“Publishers need a few things for this to be of real value: good analytics, monetization mechanisms, product development partners, and fresh ideas on how to create content that is native to the platforms.” By Cory Haik.

Adele and the death of clickbait

“A hastily written article may net a few hundred or a few thousand clicks (if you’re lucky) — maybe more if it gains traction. But digital natives have wised up.” By Mark S. Luckie.

Static is the new interactive

“As more publishers seek to take advantage of AMP and its share of mobile traffic, simpler graphics will be employed for speed and ease of implementation. “ By Heather Billings.
The Guardian is chatting about tonight’s GOP debate on WhatsApp What We’re ReadingNPR.org / Elizabeth JensenNPR releases staff diversity stats →“Overall, the newsroom staff remains overwhelming white (77.6 percent). The rest of the newsroom staff is 8.8 percent African-American, 8.5 percent Asian, just 4.2 percent Latino and 0.8 percent people who say they are two or more races.”The Information / Tom DotanNative advertising’s pricing problem →“…as other sites start offering sponsored content and the general quality of those articles and videos takes an inevitable downward turn, people could just as quickly try to avoid them all. It’s happened with every type of ad in the past, and there’s no reason to think native ads will be any different.”The New York Times / Kevin Quealy and Margot Sanger-KatzThe New York Times is using geolocation to customize the text of stories again →First done earlier this year. “Consider Boston, our best guess for where you might be reading this article. Spending on Medicare patients is very high in this area. But, when it comes to private health insurance, spending is about average.”Digiday / Jessica DaviesHow 3 UK publishers are using Facebook Instant Articles →The Economist, Trinity Mirror and 90min.com.Public Editor / Margaret SullivanThe New York Times is embedding fact checks in the body of political stories →“Getting to the truth of political statements, or misstatements, ‘is the greatest reader service that we do,’ Carolyn Ryan, senior editor for politics, told public editor Margaret Sullivan. ‘So we are trying to be relentless and aggressive about it.'”WSJ / Jack MarshallTime Inc. has a new digital chief →It’s Jennifer Wong, who joined Time Inc. from PopSugar. Wong “will oversee all of Time’s digital and interactive strategies and operations, including its portfolio of 60 digital properties such as Time.com, People.com and Sports Illustrated’s online publications. “Journalism.co.uk / Caroline ScottBBC Radio 1 moves beyond audio to engage with younger isteners →“You have to be very careful not to just make adverts or orphan content – something that could be hugely virally successful but isn’t in any way related to the radio show that you are making.” Columbia UniversityThese are the winners of this year’s duPont-Columbia Awards →Winners include Serial, Al Jazeera America, and Vice, along with usual suspects like Frontline, HBO, and 60 Minutes.The Guardian / Mark SweneyVice’s European operations see its investment in TV pay off →Revenues doubled to the tune of £100m this year. The company has also massively increased its staff — employee numbers rose 32% from 473 to 624 last year — to keep pace with growth as Vice plans to launch a dozen linear TV channels across Europe next year.Bloomberg.comBusinessweek published its annual Jealousy List →Here are 38 stories that Bloomberg Businessweek staffers say they wish had published this year. Fast Company / Michael GrothausEverything you are afraid to ask about Slack etiquette →Should you use /giphy with your boss? The Next Web / Ben WoodsTwitter Moments launches in the UK →With launch partners like Vice, Premier League, The Sun, Sky Sports, and BuzzFeed UK.Time / Time StaffYou can now make any Time story look like the opening credits of Star Wars →A long time ago in a galaxy far, far away Time built the interactive to mark the release of the new Star Wars movie this week. Current.org / Tyler FalkHearken, which lets readers suggest and vote on story ideas, raises $700,000 →“Founded earlier this year, Hearken has 40 clients, 27 of which are now using the platform on their sites. Eighteen are public media outlets [and] 14 of those are public radio and television stations. “Marketing Land / Danny SullivanPurify adblocker believes paying a few cents for news stories is too much →“I’ve never heard anyone complain that regularly reading the New York Times and other news sites is a serious drain on data.” From Fuego All LAUSD schools closed after bomb threat called in to board member, police say —ww​w.latimes.c​om
The Making of a Narco-Terrorist —pr​ojects.propublica.o​rg
Los Angeles shuts down all schools due to bomb threat —ma​shable.c​om
Facebook Takes On Angie’s List And Yelp With New Site For Finding Top-Rated Local Businesses —te​chcrunch.c​om
Facebook, Google, Twitter agree to delete hate speech in 24 hours: Germany —ww​w.reuters.c​om
Fuego is our heat-seeking Twitter bot, tracking the stories the future-of-journalism crowd is talking about most. Usually those are about journalism and technology, although sometimes they get distracted by politics, sports, or GIFs. (No humans were involved in this listing, and linking is not endorsing.) Check out Fuego on the web to get up-to-the-minute news.

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