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October 31, 2022
“We can’t control everything that happens to us, but we can control how we respond to things we can’t control.”
― Avis J. Williams
In today's issue: Two years ago, Filecoin launched with the promise of decentralized file storage. All that unused storage space on your hard drive could be rented out to strangers and you'd earn FIL tokens as a reward.

It's an interesting use case for blockchain as it could disrupt other cloud storage providers like Amazon Web Services (AWS). Are there signs that this is happening?

In today's column, we unlock Filecoin with a deep dive into how it makes money and other key metrics for investors. Read on!
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Filecoin Revenue: Investing in Decentralized Data Storage
by Anatol Antonovici
Summary: Filecoin is an interesting use case of blockchain technology. It offers a decentralized storage network that competes with centralized alternatives like Amazon Web Services (AWS). In this article, we'll look at how Filecoin makes money, along with key metrics on its FIL token for investors.

What is Filecoin? 

Filecoin, whose mainnet launched in 2020, is a decentralized data storage network and marketplace built on blockchain. It enables users to sell their excess data storage in exchange for FIL, the native token, which is a top 50 digital asset (it has a market cap of over $1.5 billion as of this writing).

Filecoin acts as a decentralized incentive layer for the InterPlanetary File System (IPFS), a peer-to-peer (P2P) network for storing and sharing files in a distributed system. Unlike centralized servers and IP addresses, IPFS relies on hash-addresses content structures to store data. It's meant to boost efficiency and better secure data storage.

Filecoin incentivizes IPFS users by rewarding FIL tokens to those who provide storage or retrieve files, thus contributing to the ecosystem. In other words, rent out your unused hard drive space to Filecoin and earn FIL tokens.
Filecoin fees have dropped sharply since 2021. (courtesy Token Terminal)

Both Filecoin and IPFS were developed by Protocol Labs, a development company led by Stanford-trained computer scientist Juan Benet. The team has managed to attract investors for several seed equity rounds. In 2017, when the ICO (initial coin offering) craze was at its peak, Filecoin raised over $200 million from accredited US investors in one of the largest ICOs at the time.

Filecoin can also integrate with Ethereum, enabling developers to access data on Ethereum and interact with smart contracts.

Filecoin’s decentralized storage network (DSN) processes storage and retrieval requests through two open markets: the Storage Market and the Retrieval Market. The former allows users to pay storage miners for storing their files, while the latter enables users to pay retrieval miners to deliver the data. Both markets rely on order matching and order settlement functions.
How Filecoin works (courtesy Filecoin)

In summary, the Filecoin network is used by both storage users (the demand side) and storage providers (the supply side). Both groups generate revenue through a fee system similar to Ethereum’s gas fees, with the Filecoin protocol burning network fees to compensate for the resources used.

At Bitcoin Market Journal, we analyze blockchains like businesses. Let’s see how Filecoin's "business" has performed in terms of revenue.
Breakdown of Filecoin revenue (courtesy Messari)

How Filecoin Generates Revenue

The demand for storage on Filecoin has increased rapidly. Since the start of 2022, demand for storage has increased six times faster than the growth in storage capacity perdata from Messari.

However, revenue (fees) has dropped sharply from its 2021 highs when the project was generating millions in fees per day. As of this writing, the protocol is generating about $20,000 in fees daily.

Filecoin’s revenue consists of the following:
  • Base fees paid for any storage deal or proof. These fees vary based on message congestion on Filecoin.
  • Batch fees paid for adding storage capacity.
  • Overestimation fees paid for optimizing gas usage.
  • Penalty fees paid by those who fail to provide storage as promised.

What caused the decline in revenue? In addition to falling crypto prices, theHyperDrive network upgrade was implemented in June 2021. The upgrade led to a 10-25x increase in network capacity, which has resulted in reduced congestion on the network.

While this is good for users, the upgrade reduced transaction fees and drastically cut revenue in subsequent quarters (however, generating revenue through congestion is not a great business model).
Breakdown of Filecoin storage (courtesy Messari)

Network Storage and Usage Trends

The easiest way to monitor the state of the Filecoin "business" is to measure the amount of data stored on the network. At the end of Q3, almost 211 pebibytes of data were stored on Filecoin, up 82% compared to the previous quarter as stated by Messari (1 PiB equals about 1.12 million GB).

A major contributing factor is the introduction of theFilecoin Plus (Fil+) program, which acts as a layer of social trust and incentivizes the storage of real data. Since the launch of the program, Fil+ providers have undercut the fees of legacy storage providers so 98% of all new deals are Fil+ deals.

Network usage has been ascending during the last few quarters, a positive fundamental signal for investors. The momentum is still strong, especially after Filecoin launched two new specialized services to support usage growth: NFT.Storage and Web3.Storage. Both have seen regular growth since launching.
One of Filecoin’s spinoff businesses, dedicated to decentralized NFT storage.

The Filecoin Ecosystem

The Filecoin ecosystem continues to grow rapidly, with the network attracting more users, storage providers, developers, and investors.

The four main use cases on Filecoin are:
  • NFT and Web3 projects
  • Web2 datasets including archival, education, health, social, public, and consumer storage
  • Metaverse and gaming projects
  • Video and audio content

Today, over 500 projects are built on Filecoin including projects like The Graph, OpenSea, Token Terminal, Opera, Slate, MetaMask, Ledger, and ConsenSys.

The network is supported by many organizations that collaborate to improve and expand the ecosystem. Together, they form the Ecosystem Working Group which includes Protocol Labs, Filecoin Foundation, and Outercore.

The Ecosystem Working Group has been nurturing a funnel of developers through a series of activities and events like accelerators, grants, hackathons, and growth support. These activities are meant to help new projects develop on Filecoin and receive necessary funds.
The Filecoin ecosystem (courtesyFilecoin)

The Future of Filecoin

While the ecosystem started as a data storage network that now provides over 18 EiB of distributed data storage capacity via thousands of storage providers globally, Filecoin wants to go one step further and become a multifunctional blockchain that could support a wide range of operations with the stored data.

To achieve this, Filecoin is gradually launching theFilecoin Virtual Machine (FVM). The full release is expected to happen during the first quarter of 2023. The FVM will enable users to deploy their own smart contracts to perform on-chain computation over state data in the Filecoin network.

You can think of the current storage and retrieval functionality as being Layer 0 architecture, while the FVM is Layer 1. Some use cases of this major upgrade may include tokenized datasets; data-oriented, decentralized autonomous organizations (DAOs); and trustless reputation systems.

FVM will also bring cross-chain interoperability bridges and connect Filecoin to other major blockchains like Ethereum, Solana, and NEAR, making it the de facto standard for blockchain-based file storage.

For investors, this planned future for Filecoin may be more exciting than the present, with its roadmap including extra improvements related to data retrieval, off-chain computing, and scaling.
Investor Takeaway

Demand for cloud storage is increasing. Filecoin proposes a decentralized alternative to popular, centralized platforms like Amazon Web Services and Microsoft Azure.

Filecoin aims to become one of the key players of the decentralized web, where communities have control over their data. With the addition of smart contracts and programmability features to process datasets on the network, Filecoin is poised to become a unique blockchain player.

Filecoin may be a great investment option considering the accelerated growth in demand for decentralized storage. Besides purchasing the token on exchanges, another way to get exposure to Filecoin is to provide excess data in exchange for rewards.

The price of FIL has taken a beating, partly because of the general "crypto winter." However, the price also declined after the HyperDrive upgrade was implemented last year. This reduced revenues for the benefit of users.

We're impressed by the overall growth in network storage (Filecoin's main "business") and the ecosystem's commitment to continued innovation and ecosystem growth. The adoption of FVM should also bring new revenue streams through Layer-2 operations, which may drive increased demand for FIL.

For now, we'll FIL this one under "a promising investment to watch."
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