Working at a business-to-business company is now more challenging thanks to the economic chaos and general uncertainty caused by the COVID-19 pandemic. Many of us are seeing our sales pipeline slow to a trickle, or dry up entirely as states lockdown businesses in an attempt to flatten the curve.
It's almost tempting to throw up our hands and say, "It is what it is," before rolling over and eating a whole bag of Cheetos. But that doesn't pay the bills, and it sure isn't the mindset that makes us successful. We live in a different world compared to just a couple of short months ago, so businesses have to manage their sales pipelines in a different way that generates sales in this new reality. Adapting will take a mix of new ways of doing business and connecting with clients.
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