Netflix's move to hire a dynamic duo to oversee its global ad sales ambitions couldn't come at a better — or worse — time. At last, media buyers are finally getting the information they need to start making plans to spend clients' ad dollars on what's been a highly anticipated launch. Additional coverage: - As Snap Inc. undergoes major restructuring, marketers say the company has a chance to refocus the social platform around its key differentiators such as augmented reality.
- It's time for another round of media company matchmakers, as we predict where the M&A story goes next. More in this Digiday+ Media Briefing.
- ANA is launching a website in collaboration with the Better Business Bureau that represents the next step in the group's efforts to combat the growing scourge of hate speech.
- From "Shark Tank" to TikTok, DTC cookie brand Deux is building a community of Gen Z consumers through influencers, social and OOH.
Other things to know about - Join us virtually on September 27 for DMEXCO x Digiday Online, where we’ll dive deep into the challenges facing the digital marketing industry and hear from leaders at Twitter, Nestlé, Snap and more.
- Register for this virtual event on September 14 at 1 p.m. EDT to learn how marketers are refining data management strategies while strengthening post-cookie plays. Sponsored by Adobe.
- Advertisers, as the way of thinking about affiliates and how they can support advertisers expands, we want to know how you’re approaching partner marketing for 2023. Sponsored by Awin.
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| | | | | The hiring ofJeremi Gorman and Peter Naylor, two highly regarded digital and streaming veterans, is providing buyers with some answers, even if they don’t like them all — like the shock of an asked-for $65 CPM. | | |
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howdy! | | | | | As Snap Inc. undergoes major restructuring, marketers say the company has a chance to refocus the social platform around its key differentiators such as augmented reality. | | |
| | | | | Advertisers value returning visitors, which encourages publishers to create authentic communities and maximize reader engagement. | | |
| Advertisement |  | | |
howdy! | | | | | It’s time for another round of media company matchmakers as we predict where the M&A story goes next. | | |
| | | | | FAST channels are helping brands find relevant audiences that are more open to personally targeted ads than traditional TV viewers. | | |
howdy! | | | | | Launching a website in collaboration with the Better Business Bureau represents the next step in the ANA’s efforts to combat the growing scourge of hate speech. | | |
| Advertisement |  | | |
| | | | | Advertising developments across 2022 are framing the marketing team’s outlook on what’s in store for connected television in 2023. | | |
howdy! | | | | | From “Shark Tank” to TikTok, Deux is building a community of Gen Z consumers through influencers, social and OOH. | | |
howdy! | | | | | The agency has traditionally focused more on larger companies, but some think the battle is moving further down the ad-tech supply chain. | | |
| | | | | The agency group has set a goal to have 15% of its annual budget across media, creative and customer experience management be spent with diverse-owned suppliers by 2025. |
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