In a move that’s part customer service, part-flex, some ad tech companies have been offering to pay their publisher clients early. PubMatic paid all its publishers three days early for the entire second quarter. In July, fellow supply-side platform TripleLift also began paying its publishers three days early. Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic. Read more below. - For Digiday+ members, early payments have become another way ad tech vendors can peacock an outward display of their apparent financial heft and create an apparent competitive advantage.
- In the latest episode of the Digiday Podcast, Blake Chandlee, TikTok's vp of global business solutions, downplays any compromising ties between the company and its country of origin.
- Publisher branded content studios — once thought of as the silver bullet for depleting display ad sales — are facing sharp declines.
- Also for Digiday+ members, to survive, agencies have to change how they do business instead of making cuts here or there to manage for the next quarter.
- For small boycotting advertisers like JibJab, staying off the Facebook advertising ecosystem permanently is untenable.
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| Coronavirus Fallout | | | | Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic. | | |
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howdy! | | | | | Blake Chandlee, TikTok’s vp of global business solutions, downplays any compromising ties between the company and its country of origin. | | |
| Sponsored by Blueconic | | | | Leading enterprise brands continue to invest in customer data platforms to streamline operational efficiency and unlock new revenue opportunities. In this live webinar on August 13, find out why the CDP is now the most essential technology for large-scale businesses. | | |
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howdy! | Beyond Ads | | | | Publisher branded content studios — once thought of as the silver bullet for depleting display ad sales —are facing sharp declines. | | |
| Sponsored by CafeMedia | | | | As the industry navigates the continued impacts of COVID-19, publishers are asking critical questions of their programmatic partners and ad management providers — the goal being to protect themselves from clawbacks and lost revenue. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | To survive, agencies have to change how they do business instead of making cuts here or there to manage for the next quarter. | | |
| Advertisement |  | | |
| Sponsored by Twitter | | | | As live sports kick into gear for the first time since the onset of COVID-19, video views and conversations surrounding sporting events are generating outsize levels of engagement. | | |
howdy! | Coronavirus Fallout | | | | Advertising, subscriptions and commerce have begun to recover. But events have not, and B2B media companies are feeling the squeeze. | | |
howdy! | Facebook Ad Boycott | | | | For small boycotting advertisers like JibJab, staying off the Facebook advertising ecosystem permanently is untenable. | | |
| | | | | Blake Chandlee, TikTok's vp of global business solutions, downplays any compromising ties between the company and its country of origin. |
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