CPG Brands Are Going Direct-to-Consumer at an Exponential Rate... and it makes perfect sense.

By going direct-to-consumer, brands increase margins and acquire better data to improve consumer relationships.

However, the move to Direct-To-Consumer presents a new set of challenges in terms of building brand affinity, driving loyalty and earning share of wallet.

We invited Don Brett, the host of “The CPG View” Podcast to our AI & Omnichannel Masterclass where he’ll open Day 2 with a panel discussion entitled “More Than Commerce: How CPG Brands Are Building Direct-to-Consumer Engagement”.

He’s joined by marketing experts from some of world’s biggest brands:

Jamie Schwab, VP, Global Digital Commerce, Colgate-Palmolive
Diana Macia, Director, Global Omnichannel Capabilities, Kellanova
Jamie Decker, VP, eCommerce, Del Monte
Andrew Gallo, Chief Omnichannel Officer, American Greetings

Register for the session here to find out how these digital leaders are overcoming the key challenges that CPG are facing

And there’s more! These are just some of the brands and sessions that are now confirmed for the AI & Omnichannel Masterclass hosted by Emarsys.

Sign up now to get access to all sessions, live and online from 12 to 13 June.

See you there!