After COVID-19, the rise of consumer interest in healthy brain function has quickly intensified. Wild blueberries are distinct from cultivated blueberries due to their unmatched sweet-tart flavor and genetic diversity. Their appeal to consumers has translated to an increased purchase behavior of products containing wild blueberries.

Wild blueberries offer natural, concentrated nutrition as well as antioxidants that support brain health benefits. Not only do they aid in cognitive function, mood, alertness, and memory, but they also support gut health and glycemic response.

Download this white paper to learn about the benefits of wild blueberries, the rise of consumer appeal of wild blueberries, and how they can be preserved in their natural state to be put towards powders and other products!