The trend toward supplement formats like shots, melts, powders and gummies presents a huge opportunity for brands to create innovative products that taste great and cater to evolving consumer preferences. However, formulating these exciting new formats requires expertise in the following:

• Ingredient selection: Ensuring optimal bioavailability and compatibility with the chosen delivery system is crucial for effectiveness.
• Delivery technology: Matching the technology to your supplement's characteristics and desired benefits is key.
• Consumer experience: Appealing flavors, textures, and clean labels are essential for driving product adoption.

Ready to unlock the potential of innovative delivery systems? Download this month’s guide packed with insights to help overcome challenges and create winning supplement experiences!