Find you value prop in 7 steps, most popular marketing charts in 20 yrs, and more, and more

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Is Your Customer Strategy Tech-Driven or Human-Driven?

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MarketingSherpa Insights from May 6 – 20

7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests

Optimization does not occur on the webpage, it occurs in the mind, and therefore, you must strive to get into the mind of your ideal prospect when considering your value proposition. Seven simple (yet powerful) value prop discovery steps are outlined in this 20-page report.

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The Most Popular Charts from MarketingSherpa’s 20 Years of Reporting on Marketing Industry Data

MarketingSherpa.com was registered in 1999 to give marketers of the world the stats (and stories) to improve their results. Read on for our most popular charts about ecommerce conversion rates, channel preference, average gross margins and more.

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Is Your Customer Strategy Tech-Driven or Human-Driven? (via Target Marketing)

Your customer strategy should start with human behavior and end with technology. Hopping on the latest tech trend is not a marketing strategy. Or to put it another way, don’t let the martech tail wag the dog.

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Boost your Conversion Rate with a MECLABS Quick Win Intensive

The MECLABS team is heading to Boulder, Colorado, this week to conduct a Quick Win Intensive. Our goal is to help key decision makers from a local business pinpoint customer behavioral patterns that yield conversion opportunities.
If you want to learn how to consistently improve your conversion performance, contact us, and we will come to you.

No long-term commitment required We create quick fixes that drive immediate results We provide strong testing ideas for long-term success Intensives are designed for small and large organizations

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Our Most Popular Resources From the Last 14 Days

Landing Page Segmentation Worksheet MECLABS Institute Test Discovery Tool: Build a custom discovery library for your organization Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test MarketingSherpa B2B Marketing Benchmark Report Email Marketing: Bundle of 6 checklists to optimize your email marketing MarketingSherpa Customer Satisfaction Research Study Research-based Subscription Swipe File:
26 valid marketing experiments to give you ideas for your next A/B test Test Planning Scenario Tool Marketing Strategy & Value Proposition Reports Bundle Research-based Ecommerce Swipe File: 25 valid marketing experiments to give you ideas for your next A/B test

Coming Soon ...

Be on the lookout for these upcoming topics from the MarketingSherpa family (including MECLABS and MarketingExperiments): Content Syndication: How to get wider distribution of your content marketing Finding your product’s “in” MECLABS Online Marketing Courses – updated and expanded YouTube Live Replay – Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery and more ...

3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships

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