Sifting through the hundreds of brand innovators at Newtopia Now has become a favorite pastime for us here at New Hope Network. There's so much new to see! About 25% of our brands are first-time exhibitors at any natural and organic products tradeshow, meaning this event is the place to find the latest innovations in CPG.

So many of the entrepreneurs clustered in Glow and scattered throughout our three other neighborhoods embody the future of CPG with unique perspectives on conscious beauty and wellness. You'll find these companies pitching their innovative vision during our Conscious Beauty Pitch and Happy Hour presented by Giannuzzi Lewendon (watch here).

What's a conscious beauty pitch event, you ask?

This first-time extravaganza is designed to showcase beauty and wellness companies prioritizing diversity, responsible innovation, sustainability, and social responsibility (exhibiting brands interested in applying can still do so here).

Leading companies across categories will pitch to a panel of industry experts, investors, and influencers to secure funding, support, and partnerships that will further develop and scale their ventures.

"I'm excited to see and hear about innovations that push the boundaries of sustainability and inclusivity in the beauty industry," says Rick Burian, senior manager of supplier diversity at Ulta Beauty. Burian, along with a range of other industry experts, will be a Conscious Beauty Pitch judge, looking to Newtopia Now to help identify "what's next" in clean beauty and wellness.

And the Pitch is just one way to connect directly with these brands.

You can also catch inspiring talks from conscious beauty entrepreneurs at the Stoop Talks or learn all about the latest trends at the Glow Stage. Want to try these innovative products for yourself? The Glow Salon is your playground.

We know that innovation for innovation's sake lacks the power of that which supports a healthier and more sustainable world. That's why Newtopia Now isn't just an opportunity to find the latest and greatest in beauty and wellness, but rather gives us the chance to reimagine what the beauty industry can look like and partner to manifest its full potential. Now that is a beautiful thing.