| | The first episode of the new MEDICI Studio series, "FinTech Is Hard! What It Takes to Make It," features an exclusive interview with Jason Gardner, CEO & Founder at Marqeta. With an incisive no-nonsense discussion on leadership & business strategy, we explore the factors driving Marqeta's growth, and the key to success in the FinTech industry. | | | | | | | | As one would expect, there has been a myriad of predictions for 2020. The outbreak of coronavirus, however, deeply affected financial markets with governments placing restrictions on the way people work, travel, and shop—something that nobody had considered. Despite these circumstances, something known as embedded finance is quickly gaining popularity, with many recognizing it as the next stage in the evolution of FinTech. Financial institutions and FinTech are collaborating to drive the next wave of innovation with the intention to make unique and necessary products and services available more cost-effectively and swiftly.
In this article, we provide insights regarding the four main questions related to embedded finance and FinTech:- What is embedded finance?
- What are the different stages that make up the embedded finance hierarchy?
- How and why is the macro-trend embedded so crucial in the FinTech ecosystem?
- What are the potential opportunities in embedded finance?
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