Publishers the world over are figuring out where they stand in relation to Facebook and Google and exactly how much, if any, leverage they have. 

Here’s a look from Scott Nover on U.S. lawmakers' approach to how publishers can wrangle cash out of the tech platforms.

The proposal, which has been revived in the aftermath of Australia's battle, allows the media to collectively bargain against the platforms, a radical redesign of how they currently engage.   

And while it’s gaining traction, it’s just a “starting place,” said David Chavern, president and CEO of the News Media Alliance. 

As we know, platforms would rather dish out cash on their own terms through initiatives like Google News Showcase and Facebook News. The latter has just launched in Germany with one clear and major hold out: media group Axel Springer.

I’ve written before about how Axel Springer, a vocal critic of tech platform dominance and supporter of the Europe-wide Directive on Copyright, has snubbed efforts from Google. Expect it to strike a global deal in the same vein as News Corp has with the search giant.

Nonetheless, wouldn’t it be great to see some more examples of publishers with enough stomach to cut out Facebook entirely? It's no secret that traffic from Facebook is increasingly polarized and converts poorly. If you have any tips, let me know!

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Thanks for reading and have a great week!

Lucinda

Lucinda.southern@adweek.com

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