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First Class Status: Creating a VIP experience to activate, engage and close gaps for Medicare Advantage members

As the competitive landscape surrounding Medicare Advantage surges, health plans are getting more serious about attracting, engaging and satisfying this expanding market with a differentiated member experience. And with seniors becoming more digitally savvy, technology can help personalize and scale interactions for a more effective approach.

In this white paper, you’ll learn:

• New trends about Medicare Advantage members as well as their shifting expectations and behaviors
• The impact of personalized interactions on seniors’ everyday vitality
• How predictive analytics and AI can make personalization more scalable
• Strategies health plans can use to build a VIP experience