KFC has a new celebrity wearing Colonel Sanders' signature white suit and goatee--Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain's new Smoky Mountain BBQ flavor. A 30-second version of the ad from Wieden + Kennedy in Portland will air during Sunday's Grammy Awards broadcast on CBS. McEntire replaces the noncelebrity...
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January 26, 2018
Morning Digest
What marketers need to know today
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First Female Celebrity Colonel Sanders, Reba McEntire, Sings a Honky-Tonk Song in New KFC Spot
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