Good Morning!

Much has been made about the slow death of third-party cookies. While marketers reconsider their data acquisition strategies, Feliks Malts, VP Decision Sciences at 3Q Digital, shows why blind faith in first-party data may not be the best idea for them.

Also in this unprecedented time, B2B content marketing strategist Megan Thudium presents the top three natural ways that companies can ‘get human’ by thinking like people connecting to other people; and why it starts with listening, continues with empathy and ends with being meaningful to what those individuals need to hear when they need to hear it.

And finally, from better customer service to reliability and security, we look at some key benefits cloud technology offers to the retailers who adopt it.