Econsultancy Pulse
Monday 22 October 2018 | View in browser
Econsultancy
Top story
How Birds Eye brought fish fingers back in style with reactive marketing
Frozen fish fingers. Not the sexiest of foods. But using reactive social media and savvy community management, Birds Eye is on a mission to make frozen food cool again and stand in #solidaritea with mummies at tea time.
The week in digital transformation: IKEA's evolution, digital leaders behind on mobile & hacker CIOs
The best digital marketing stats we’ve seen this week
What the TV pricing disclosure proposal means to US pharma marketers
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Econsultancy
 
Featured Reports
Understanding Customer Lifetime Value
Our new report explores the emphasis companies are placing on Customer Lifetime Value (CLV), how companies are measuring CLV and the results they are seeing. We'll examine what strategies and tactics are working well, the challenges in measuring CLV and potential solutions to overcome these.
 
A Marketer's Guide to Chatbots
Our new best practice report will demystify chatbots and explore the uses, opportunities, challenges and applications of this technology. You'll also get guidance on the best way to implement a chatbot and explore future developments in this area.
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The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience
Sponsored By Fresh Relevance
Following on from the Fresh Relevance report in association with Econsultancy, this webinar provides a step-by-step guide to help you start and enhance your personalisation journey, including:

The types of data you need and how to collect it.

Ideas for building targeted campaigns that will resonate with customers.

The importance of real-time relevance in driving personalisation.
Register now
 
 
Econsultancy
 
Training
Mastering Agile: Digital Project Management (2 days)
London, 30 October 2018
Marketing Automation
London, 1 November 2018
Getting to Grips with Paid Social
London, 2 November 2018
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Econsultancy
How to Build an Effective Digital Content Marketing Strategy
"Content is all the rage in digital marketing, and it has been ever since brands realised their first websites gave them the power and means of production to publish their own messages and information without depending on the press or advertising to distribute.

In this ebook, we'll explore how to lay the foundations for a sensible content marketing strategy, based on technologies and structures we've seen succeed with our customers and the Acquia Platform.
Download Now
 
 
Latest Jobs
Michael Page Digital
Digital Marketing Executive
Michael Page Digital
Digital Marketing Executive
Michael Page Digital
Content Specialist
Michael Page Digital
Digital Channel Manager
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London, W1T 3QN, UK
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