Active lifestyle consumers now run the gamut from young adults to seniors and their performance goals are just as varied. They are fueling a super category that extends far beyond fitness and energy to encompass products for cognition, immune health and healthy lifespan.
Effective science-backed ingredients are a must. But products also need to be convenient and provide an enjoyable taste experience. Product formulators need to be at the top of their game.
In this live webinar you’ll learn:
- Active nutrition benefits consumers want most and the product formats that meet their lifestyle choices.
- New ingredients that are backed by science and support a well-rounded active lifestyle with energy, mood, motivation and mental clarity.
- How to create effective functional products that also have indulgent tastes and textures.
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