Wisconsin Athletic Club Acquires Lake Country Racquet & Athletic Club for $3.5 Million

The 98,000-square-foot Lake Country Racquet & Athletic Club will be the Wisconsin Athletic Club's first facility to offer tennis amenities. It features eight indoor tennis courts, three racquetball courts and a basketball court. It also offers three group fitness studios, a Pilates studio and an indoor pool.

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Your Members and Employees Are Your Club's Greatest Marketing Assets

Even the smartest technologies and marketing strategies aren't enough to overcome a barrage of negative online reviews or word-of-mouth messages about your health club. In the latest installment of The Club Industry Podcast: The Motionsoft Technology Summit Edition, three fitness marketing professionals discuss how to ensure members—your greatest marketing asset—are having a positive experience every time they visit.

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How Consumer Experience Is Changing Everything

The fitness business of the future is all about the consumer experience. Find out how this affects your business by attending the next free Club Industry Master Class webinar, “The Fitness Business of the Future: How Consumer Experience Is Changing Everything,” at 2 p.m. Eastern on June 13. Presented by Laurie Kemp of ABC Financial Services and moderated by Maria Turco of Honor Yoga, the webinar will share what you need to know about creating a great user experience so that you aren’t left behind. Register today by going here. The webinar will be available on-demand after today.

Get Ahead of the Competition: Register Today for the Club Industry Show

The resource you need to move your business forward is not just on Clubindustry.com; it’s also in-person at the Club Industry Show, Oct. 9-11 at the Hilton Chicago. Get ahead of the competition by attending sessions about habits of successful fitness professionals, onboarding strategies, recovery trends, marketing using Facebook, creating ingenious programming, how to train different generations, making your competition irrelevant and more. Register now for the best price.

Affordable, Quality & Current Education Coming to a City Near You!

There is something for everyone in the affordable three-day Club Industry Business Summit in Atlanta, Dallas, Philadelphia. Please visit: www.scwfit.com/CLUB . At only $199 you can experience 44 sessions and 30 presenters featuring fitness business sessions exclusively dedicated to marketing, technology, trends, sales, retention, social media, products, programming, finance and leadership. Register for an event near you by going here

Insights from CEOs at 24 Hour Fitness, Gold’s Gym, RetroFitness and The Lab

Some of the top health club CEOs have sat down with Club Industry to share where their brands are going and their thoughts on some of the issues facing the industry. Find out what they have to say by listening to the Club Industry Podcast. Featured are interviews with Gold’s Gym International CEO Adam Zeitsiff, 24 Hour Fitness CEO Tony Ueber, The LAB owner Michael Piercy and Retrofitness Founder and CEO Eric Casaburi. You can stream or download each episode at  Club Industry's SoundCloud page.