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WardsAuto Dealer 5
 

OCTOBER 12, 2018

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Hey there. Welcome to the WardsAuto Dealer 5 for TGIF Oct. 12. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Some things never change in selling cars – and shouldn’t. Here are Wards IdeaXchange contributor Richard Libin’s five constants in auto sales.

Full article

2.

NADA Chairman Wes Lutz goes off on a self-described “mini-rant” about certain media coverage. Actually, he quite civilly tells journalists they should more aggressively challenge what he calls “three false narratives."

Full article

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3.

A Honda spot asks questions and becomes the most-viewed auto commercial in iSpot.tv’s latest ranking. Watch the top five ads here.

Full article

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VIN-Specific Marketing – It’s More Than Just Landing on the VDP
What is VIN-specific marketing? LotLinx GM of Product and Technology Lance Schafer gives dealers advice on how to identify real VIN-specific capabilities. Learn more!

4.

The iconic Ford Rouge Plant observes 100 years of change (and one historic episode of anti-labor violence). Check out our photo gallery.    

Full article

5.

And now for the latest dealer-oriented broadcast from CBT Automotive..

Full article
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...