DTC brands have set themselves apart through clever digital marketing, creating content that captures the consumer’s imagination. We look at five, from Patch Plants to BeardBrand. Read it here
Ahead of his appearance at the Festival of Marketing, Anders Lange speaks to Econsultancy about how gamification came to play a key role in the strategy of a 100-year-old luxury brand. Read more
In this world of geo-location data and analytics, the truth is that many providers have questionable data but glorious front-end visualisations that obscure the inadequacies of their data. Read more
Digital Transformation Monthly – July 2019 This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
B2B Content Marketing Best Practice Guide This report looks at all stages of the content marketing process, offering best practice advice from experts in the field. The findings are useful to a broad range of B2B marketers in organisations of different sizes, providing practical advice to help make the most of their content marketing programme.
