When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen. Additional coverage: Other things to know about | | |
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| | | | | When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen. | | |
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howdy! | | | | | This week’s Future of TV Briefing takes a visual look at the state of streaming ads. | | |
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| | | | | Marketers are using deterministic and contextual targeting to combine signals related to an individual and the moment for optimal targeting. | | |
howdy! | | | | | In an effort to make in-game ads more appealing to both publishers and marketers, both Adverty and AdInMo are rolling out clickable in-game ad units in Q3 of 2024 — and they are informally teaming up to market the offering to potential buyers. | | |
| | | | | In the modern fragmented landscape, aligning with content that has lasting appeal is even more critical for advertisers aiming to connect with families. | | |
howdy! | | | | | Five years into in-housing, paper company Georgia-Pacific is balancing efficiency with experiments. | | |
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| | | | | To combat signal loss, brands are combining datasets, using data enrichment for additional insights. | | |
howdy! | | | | | From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address. | | |
howdy! | | | | | From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address. | | |
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