Happy Friday!

What does the future hold for social media? Today we have five key trends to follow for another successful year in social media marketing for your brand.

2020 will be the year that more brands would work on improving their tone of voice and the authentic presence that sets them apart from their competitors.

It’s time to go beyond likes when measuring the success of our content to dig deeper to what we define as effective content.

Also ICYMI:

• Manthan, a leader in AI-powered analytics solutions, announced Jaykay Marketing Service (Pvt) Ltd , the retail arm of John Keells Holdings PLC, Sri Lanka which operates supermarkets under the brand “Keells” has chosen Manthan’s Vendor Link solution to enable its supplier collaboration platform – Keells Advanced Network Exchange (KANE) as part of their digital transformation journey.
• Maoyan Entertainment, a leading platform providing innovative Internet-empowered entertainment services in China, launched its new marketing service to reach entertainment consumers in a variety of scenarios.
• Atos, a digital transformation company, announced an agreement to acquire Maven Wave, a U.S.-based business and technology consulting firm specialized in delivering digital transformation solutions for large enterprises.