Dear trade visitors,
in just five weeks we will open the gates of the ITB Berlin for you and the entire tourism industry!
What should you know today?
⢠Deborah Rothe is the new Exhibition Director of ITB Berlin - we introduce her to you
⢠Three exciting theme tracks await you at the ITB Berlin Convention
⢠There are new features in the exhibition ground plan that you should know about
⢠The fully digital ticket is for everyone who cannot travel to Berlin
⢠We share tips for using ITBxplore
⢠A new episode of the ITB Travel Hero podcast on the subject of the shortage of skilled workers in the hotel industry is online
⢠And: News from our guest country Georgia and the travel industry
Sincerely,
Your ITB Berlin team
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 | SAY "HELLO" TO OUR NEW EXHIBITION DIRECTOR | Deborah Rothe, who has been with Messe Berlin since 2011, follows in the footsteps of David Ruetz as Exhibition Director of ITB Berlin. Being with ITB Berlin since 2014 her focus was on developing ITB Berlin and marketing exhibitor and visitor business in the previous years as Head of Business Development & Sales.
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In December 2022, David Ruetz became Senior Vice President of Travel + Logistics at Messe Berlin, in which role he oversees the ILA Berlin Airshow as well as the global ITB brand family, along with its strategic development.
Read the full press release here.
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|  | âAs Exhibitor Director of the Worldâs Largest Tourism Trade Show, I look forward to the tasks and challenges ahead. Together with our global ITB brand family and ITB Berlin we provide an impetus for many areas of the travel and tourism industry. That is why new concepts, innovation and ongoing development are essential. I look forward to driving this effort with the teamâ, said Deborah Rothe.
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| | ITB BERLIN CONVENTION | MARKETING, SALES, SUSTAINABILITY: THREE TRACKS WITH TOP SPEAKERS |  | New strategies and business models in the context of current economic, technological and ecological challenges are the focus of three thematic tracks at the ITB Convention from 7 to 9 March, featuring high-ranking speakers, international expertise and illustrative examples of best practice.
| RESPONSIBLE TOURISM TRACK | How tourism can meet sustainability and justice will be discussed during the Responsible Tourism Track. Prof. Dr. Dr. Hans Joachim Schellnhuber, Director Emeritus of the Potsdam Institute for Climate Impact Research, will explain interactions between climate change and tourism.
The relevance of new sustainability standards is the topic of a panel with Glenn Mandziuk, (CEO, Sustainable Hospitality) and others. Panel discussions of the track partner BMZ (Federal Ministry for Economic Cooperation and Development) will address politics, e.g. the consequences of the new supply chain law.
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MARKETING & DISTRIBUTION TRACK | The marketing and distribution track will offer exciting insights into consumer trends and digital transformation processes as well as the future of tour operator and distribution management.
Speakers include Garry Wiseman (CIO, Sabre) on the future of travel distribution, Kathrin Anselm (General Manager Airbnb DACH, CEE & Russia) gives insights into the travel world of tomorrow in a Fireside Chat and Charles Ehredt (CEO, Currency Alliance) speaks about customer retention and loyalty programmes.
Google is a sponsor of the marketing and distribution track.
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|  | TOUR OPERATOR & TRAVEL SALES TRACK | The Tour Operator & Travel Sales Track will discuss strategies for tour operators and distributors who are looking for new concepts in the wake of the recent crises.
Speakers include Dirk GlaeÃer (Director Sustainable Development of Tourism, UNWTO) and Sabine Rogg (Director Trends & Strategy, Trendbüro). Ralph Schiller (CEO, FTI Group), Ãmer Karaca, (Managing Director, Schmetterling International) and Stefan Baumert (CEO Germany, TUI Group) will provide the tour operator perspective.
| | | WTCF (World Tourism Cities Foundation) is Co-Host of the OITB Berlin Convention.
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| | HALL PLAN | NOVELTIES ON THE EXHIBITION GROUND |  | The site plan for ITB Berlin 2023 is online!
Our tip: Familiarise yourself with the exhibition grounds and your possible walking routes in advance and use the navigation support via the ITB app on-site.
| The new Hub27 will be used as an exhibitor hall for the first time in 2023, while the halls around the Radio Tower will continue to be renovated.
The ITB Buyers Circle will be located in Hall 7.2a. You should also familiarise yourself in advance with the new ITB Business Satelittes in Halls 6.2b, 20 and in Hub27.
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The ITB Berlin Convention stages also have new locations in Halls 3.1b, 6.1, 7.1a and 7.1b.
The new ITB Lighthouse Stage can be found in Hall 4.1, the new hybrid studio in Hall 5.3.
Our fairground shuttles will take you comfortably from A to B.
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| | FULLY DIGITAL TICKET | JOIN ITB BERLIN 2023 DIGITALLY | You cannot travel to Berlin in March?
We've got you covered: digitally.
The fully digital ticket allows you access to the digital platform ITBxplore. Set up your personal profile, scroll through the lists of attendees and exhibitors, network and follow the live streams during ITB Berlin. The platform is already open for you.
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| | ITBXPLORE | THE ACCOMPANYING DIGITAL PLATFORM | Have you secured your ticket? Then log on to ITBxplore and create your personal profile. Then you are ready to get in touch with trade visitors, media representatives and other exhibiting companies!
Use the time until the start of ITB Berlin, research personal and company profiles and make appointments for ITB Berlin now to be optimally prepared for the trade show.
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| You have questions about ITBxplore? Our Support-Team is happy to help at support@messe-berlin.de
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| | ITB TRAVEL HERO PODCAST | A SERIES ON SHORTAGE OF SKILLED LABOR IN TOURISM |  | Get out your notepads!
Sabrina Westphälinger from Accor and Kathrin Gollubits from 25hours Hotels share their perspective on the shortage of skilled labour from an employer point of view.
How to make people stay in the hotel industry? What motivates employees? What leads to long-term motivation at work?
Tune in the ITB Travel Hero Podcast to get the really valuable insights!
PS: You want to join the conversation? Head over to the ITB Career Center in hall 4.1 where youâll get to catch up with the hotel groups!
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| | HOST COUNTRY: GEORGIA | DID YOU KNOW? |  | Georgia, has a lot to share!
Georgias' concept for ITB Berlin's show will be "Infinite Hospitality". It is a defining trait of national identity which has been developing through the centuries.
One will never get lost or bored in this country, as every Georgian host is always ready to guide you through feasts, nature, and all the other adventures it has to offer.
photo by Zurab Kartvelishvili
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| | ITB NEWS | DAILY INDUSTRY NEWS | Your daily news portal to read about the latest campaigns, developments, achievements, background stories, and much more.
Here are two examples of this week´s articles:
|  | COSTA RICA LEADS WAY ON SUSTAINABILITY
To reach net zero by 2050, Costa Rica, which boasts 6.5 percent of the worldâs biodiversity and 3.5 percent of its marine life, has placed sustainability at the centre of its travel and tourism industry...
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| | DO YOU HAVE ANY QUESTIONS? | WE HAVE THE ANSWERS! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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