Voice

 

Five Secrets to Making a Winning Media Plan

Sasha Savic, MediaCom CEO & MPOY jury chair talks hot plans
 
 

I don't know about you, but as a kid, I didn't dream of becoming a media planner. I wanted to be a singer or a TV personality. Unfortunately, you must be able to sing to be a singer, and you need a TV face to become a TV personality. Without either of these assets, it soon became clear...

 
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