Good Morning!

Today we have ROI Revolution’s CEO, Timothy Seward highlighting the tech and trends that will reshape the world of digital marketing over the next decade.

He also points out common mistakes businesses make when creating a digital strategy and how to avoid them.

Also Calvin Carter, CEO of Bottle Rocket, discusses how merely having an online presence is no longer enough for brands like Netflix to retain customers.

He writes: If brands do not embrace or commit to digital change and look for areas of improvement, we can expect 40 percent more to disappear in the next ten years. Those that center their experience around users will stay competitive, by winning the pocketbook, and most importantly, the hearts of the Connected Customers.

Also ICYMI:

• mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, today announced it raised $45 million in Series D funding led by Arrowroot Capital with participation from existing investors to accelerate the growth of its platform.
• Washington-based marketing software firm ZoomInfo filed for a $500 million IPO that would make it the first Portland-area company to go public since nLight nearly two years ago.
• Steering away from ‘top’ or ‘most popular’ hashtags is beneficial to improving post engagement, finds new Mention and Hubspot report. Focusing on subtopic or niche hashtags is likely to yield more successful engagement numbers, due to the over-saturation of posts filtered under this hashtag.
• Veeam Software, a leader in Backup solutions that deliver Cloud Data Management™, announced that Insight Partners has completed its acquisition of the company, which was announced on January 9, 2020, at a valuation of approximately $5 billion.