| Dear reader, Last year, we asked all 694* of our event registrants one question: What is the #1 thing you would like to get out of an event on ETFs? Five themes emerged from what you told us: - Physical vs Digital Assets — while physical assets have maintained their hold, crytocurrencies are increasingly dominating. How does this change your investment strategies?
- Active vs Passive ETFs — do active ETFs outperform their passive peers? What do they bring to an investor’s portfolio?
- ESG / Thematic — why has ESG become such a dominant trend in ETF investment? What do investors want from ESG ETF providers?
- Fixed Income — why did fixed income begin to dominate the ETF market in 2020 (beating out equities)? What specific types of fixed income ETFs lay behind that demand?
- Emerging Markets — do the emerging markets want or need ETFs? What do ETFs have to offer these markets?
Thanks to you, we were able to identify these themes. Now, we've decided to make them our focus in 2021. Introducing etfLIVE SPOTLIGHT — a quarterly series of live digital events offering a deep dive into some of the top trends dominating the ETF industry: We want to make attending these events a no-brainer, so we've created the all-access pass: normally, a single ticket costs £75, but if you register for all five events, you'll get 40% off — saving you £150. No catch, no early bird pricing, no nothing. From next week, we'll begin announcing our first round of speakers (some HUGE names here), so do consider signing up. If you're not ready yet, no worries — we hope you'll think about it, and we'll share more information soon. Hope your year has gotten off to a good start! With warm regards, 
Alex Blanes
Head of Marketing, ETF Express etfexpress.com
*Unique registrations from etfLIVE Europe, May 2020; plus etfLIVE North America, November 2020. | 
