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Dear John,
Happy New Year!
This is the magical time of the year when everyone hits a mental "reset" button and gives themselves an opportunity to start fresh. Here are suggestions for five things you can do to make sure this is your best year ever - mentally, emotionally and financially.
1. Reach out to someone you used to know
People drift apart. It is natural. Lives evolve. People get caught up in things that take them away from you - and you from them. Write a note to someone you used to enjoy being around. Tell them you miss them. Don't ask for anything. Just tell them you are thinking about them. It will make their day. It may also make your day. Bonus: Pick up the phone and call instead of sending a note/email.
2. Wait 24 hours to respond to any email, text message or request from someone who is not an integral part of your life.
I am one of a handful of people in the world uniquely qualified to help you develop hundreds of profitable relationships, quickly. If you cannot wait 24 hours for me to get back to you, I wish you well.
I respond quickly to: Family. Close friends. Clients (people who pay me). Valuable referral sources.
Yeah, I know. You're a criminal defense attorney and if you don't answer that phone call at 9PM on a Sunday, from some drunk moron who found you on the internet, someone else will get the case... That's fine if that's your choice. It's not mine. I don't like working with drunk morons.
3. Don't work with people who are stupid, indecisive, or refuse to recognize your value
Life is short. There are lots of stupid people in the world. Avoid them aggressively.
That's not politically correct, I know.
What qualifies as stupid? People who repeatedly make bad decisions and argue with those who make good decisions.
Run away from indecisive people. They will suck the life out of you. Most decisions are reversible. Contracts can be renegotiated. Don't hang around people who cannot decide on a dinner wine. They make you less decisive.
You are worth whatever you want to charge. There are many clients who will pay any fee you command. There are exponentially more people who will say you are crazy for charging that fee - even if it's $1. Reject people who do not recognize your value.
I'm finishing my third book about sales and selling. I've been doing this for 28 years. I've built a nice company and a great life for myself. I have lots of value to provide. Some people don't want to invest $1,600 to spend two days with me to discover things that can transform their lives. That's not my problem. It's theirs. Plenty of folks see the value. I want to hang out with them.
You should feel the same way.
4. Always Fight the Bully
Most people are good and want to make a fair deal.
When you find someone who tries to make his way in the world by employing intimidation, go right after him. That's the last person you should fear. People who threaten do not have the chops to hang in with you during a prolonged fight. You can outlast them.
The person to fear is the guy (or gal) who says nothing and, out of nowhere, has stolen all your clients before you knew what hit you.
People who threaten lawsuits are fools. People who send the process server with the subpoena are serious. Respect everyone. Offer fair deals to all. When someone talks tough as a way to scare you off, don't back down.
Note: If you know you are outgunned, under-resourced, or in some way deficient, do not provoke. That's just stupid. You cannot bluff your way out of the hospital. Fight the fights you can win.
5. Have a Short Memory
You're going to do some dumb things this year. Forget them.
Apologize when you say something stupid to someone you care about. If they forgive you - great. If they don't - oh well. At least you tried.
You can always make more money but you cannot buy time.
Any second you spend worrying is a second you will never get back.
Fuggetaboutit
Have a great 2018.
If you need help, give me a call.
You're never alone - that's a bonus tip for 2018.
There is always someone willing to help as long as you are willing to receive it.
Warm regards,
Dave Lorenzo
786.436.1986
I value and appreciate the relationship we have.
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I want to stay in touch so I hope you stick around.
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