Happy Wednesday,

Want to know how to generate more technology leads? In a new post, we discuss five tried-and-tested strategies that can help you generate more qualified leads.

Think of long-form questions that your buyer personas are likely to search for. You can leverage advanced SEO tools to understand popular search trends. Try to address common questions and concerns in your content.

In addition to this, it’s also a good idea to include these sections as separate sub-headings. This has two major benefits. Firstly, users who are simply skimming through your content can find what they are looking for easily. Secondly, this makes it easy for web crawlers to find answers to user queries.

Also Ravi Chalaka, CMO of Jifflenow, shows how booking marketing-qualified virtual meetings that drive sales, can help boost your revenue pipeline.

He writes: During a pandemic B2B meetings are held virtually, but if marketing and sales enablement can do this at scale, the sales team will have something far more valuable than a marketing-qualified lead: a marketing-qualified meeting (MQM).