| Happy Friday! Today we have Miha Mikek, CEO and Founder of Celtra, highlighting revenue-boosting opportunities with creative automation for today’s savvy marketer. He writes: Creative Automation is ideal for streamlining communication and collaboration. It brings marketing, design, creative, and media teams together to work under the same roof, in real-time. For example, users can be granted different levels of access based on their roles. They can share feedback and leave comments without risking alterations to creative assets. Also, BrightEdge’s CEO Jim Yu, shares five simple steps organizations can take to start their AI journey. “Ideally, your team and technology complement and augment one another’s performance; your employees should never be made to feel as though they’re being replaced or competing against tools for budget. Support your team with a robust AI training program and nurture a culture of failing fast and moving on,” says Jim. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. | 
