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Give Us Your Opinion
The WBJ Daily Report Flash Poll seeks the votes and viewpoints of Central Massachusetts business leaders each week on a topic of importance. Please take a minute or two to read the question below and the details behind it, then cast your vote and add your opinion. The results will be announced in Thursday's edition of the WBJ Daily Report.
THIS WEEK'S QUESTION:
The College of the Holy Cross Board of Trustees voted on Feb. 3 to keep the school's Crusader name after almost a year of discussion, but the school's newspaper voted to change its name to “The Spire.” Proponents of the change said the term not only references the Medieval Holy Wars, but also links to the Ku Klux Klan, which calls its official newspaper “The Crusader.”
Would your company consider changing its name or brand if it had a connection to an undesirable event or ideology?
Yes. Businesses have to be mindful of the changing times.
No. We wouldn’t change our business strategy just because it may offend a small group of people.
We would take our time and do our due diligence to decide if a change is necessary like Holy Cross did.

This week's Flash Poll seeks your vote and opinion on this topic. Voice your opinion now!
We appreciate all comments and opinions. To print any comments in the WBJ, we ask that you provide your first and last name, and prefer you also list the company you work for or the town where you work or reside. However, all comments posted in good taste will appear on our website.
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