| Hey everybody, It's that time of year again. The holidays are winding down and the New Year approaches. And just like last year, we're kicking off the Keto Reset Challenge for the month of January. If you've never tried keto but have always been curious about it, now's your chance to go all in for a month and make real, lasting changes to how your body processes dietary fat and—most importantly—body fat. Why do I consider a Keto Reset such a powerful intervention for the New Year? You want to begin the year with metabolic flexibility. Just like in business, or fitness, or martial arts, or even how you respond to stress in life, flexibility is everything. You want to be able to roll with the punches, adapt to new situations, and handle everything life can throw at you. The human condition has always been flexibility. It's what set us apart from all the other animals on earth: our ability to thrive in dozens of environments. A Keto Reset helps establish metabolic flexibility: the ability to thrive with multiple fuel sources. If you want to fuel some intense efforts in the gym with a plate of potatoes, you can eat them, and you'll utilize the carbs. If you want to skip a meal and go for a long hike, you'll be fine because you can burn the fat on your body. That's metabolic flexibility in a nutshell, and it starts with becoming fat adapted with a Keto Reset. If you've done keto or been low-carb in the past but have strayed from it and feel like you need a bit more metabolic flexibility, there's good news: the body "remembers." You can slip back into keto after months off it and up-regulate your fat-burning capacity. Plus, it'll happen quite easily. That's because the fat adaptation that occurs with a Keto Reset is lasting. Those changes to your mitochondria that improve fat burning capacity don't just disappear. Instead, they become part of you—almost hardwired. | 