Marketing has expanded beyond crafting creative ad slogans to a "complex and technology-driven field" with evolving media, writes Antarsia Marketing's Jarrod Lipshy. The keys to success, Lipshy writes, lies in cultivating purposeful relationships with consumers and peers, "creative solutions for unexpected challenges" and a lean, agile approach.

Feedback can help employees and companies improve if it's delivered frequently and in structured ways, writes Suzi McAlpine. "Establishing up front with your direct report that feedback is really good for them, and that they can expect to get it from you -- as well as confirming how they most like to receive it -- makes the whole process smoother," McAlpine writes.

Companies can unlock a wider range of perspectives from employees identifying four distinct thinking patterns -- analytical, innovative, relational and procedural -- writes Nina Simons, citing research from Dawna Markova and others. Also important is understanding how the three ways employees process information -- "auditory, visual and kinesthetic" -- and which is best for each employee, Simons writes.

Employees will continue to leave their jobs in search of something better for the indefinite future and companies should prepare for this to be a lasting change, says a report by Gartner, which also predicts that 37 million people will quit their jobs in the US this year, a 20% increase from pre-pandemic levels. Flexible work is helping to fuel this trend because it lowers the cost of leaving a job.

Job growth remained steady in April, according to the Labor Department, with the economy adding 428,000 jobs and the unemployment rate remaining near a pre-pandemic low. Average hourly earnings increased 0.3% compared with March and 5.5% compared with April 2021 amid a tight labor market.

Online learning platform Coursera has launched its “Career Academy for Institutions,” which it says will serve as a bridge between universities and the business world. The academy will offer certificates from IBM and Meta in an online format that Coursera says will keep more students enrolled in colleges.

Although instant coffee became popular during World War II among soldiers, it was invented nearly two centuries before that in Britain. Instant coffee picked up steam with consumers in the late 19th and early 20th centuries, but then gained a reputation of being low in quality. Now, major and craft roasters have gotten hip to the trend, and specialty offerings abound for coffee lovers.