| "A sleeper hit": After a year when Flipboard worked with publishers on newsletters, grew its editorial curation team and laid groundwork to help publishers monetize their video, the platform has rolled out ads in newspapers like The Wall Street Journal and on sites like Axios. Amazon's fourth-quarter earnings are in: It reported that "other" revenue, which mostly includes advertising, increased to $1.7 billion in the quarter -- 60 percent growth year over year. Fred Santarpia, Conde Nast's chief digital officer, discussed the publisher's paywall strategy and e-commerce plans during a Digiday+ Slack town hall. Check out highlights from the conversation. The Dodo, Group Nine Media's animal-focused publisher, has launched a Spanish-language Facebook page to expand its global reach. We're launching a video newsletter next week, packed with exclusive interviews, research and insights from the world of video. Sign up here to get it. The early deadline to enter the Digiday Content Marketing Awards is tonight at midnight ET. Explore a range of categories, from Best Experiential Marketing Campaign to Best Interactive Content Piece or Series, and enter by midnight to get the best entry rate. Enter today. |
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| Max Willens Flipboard has begun a charm offensive, launching its first brand campaign as publishers are taking it more seriously as a referral traffic source. |
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| Shareen Pathak The company reported that "other" revenue, which mostly means advertising, grew $1.7 billion in the fourth quarter. |
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| Sponsored Content Tune It's past time for brands to master mobile marketing. And when it comes to mobile, marketers don't need to choose between a paid or organic media strategy. In fact, it's almost always best to use both. But it can be tough to determine what that right balance is. Sponsored by Tune. |
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| Jack Marshall Fred Santarpia, Conde Nast’s chief digital officer, discussed the publishing giant’s paywall strategy, e-commerce plans and more. |
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| Sahil Patel El Dodo is the first foray by the animal-focused publisher overseas, where 35 percent of its audience lives. |
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| Sponsored Content Imre Cord cutting keeps on punishing the TV industry, and even sports leagues are seeing the writing on the wall. Brands that invest in sports marketing must now enhance their offerings with smart, multi-platform social strategies. |
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| Sponsored Content GumGum Brand safety, once shorthand for making sure your banner ad isn't served alongside vulgar content, has become one of digital media's most pressing issues. Brands are more concerned than ever with how they are perceived online, while platforms struggle with how to police user-generated content and digital publishers balance news coverage and advertiser interests. This groundbreaking report details how every corner of the industry is dealing with The New Brand Safety Crisis. Sponsored by GumGum. |
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Gala:
January 30, 2018 | 6:
30PM |
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Early Deadline:
February 2, 2018 |
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