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Nov 19, 2024 / The Right News Right When It Happens

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Diverzify Acquires DecoCrete, Forms HPF--Southwest

Atlanta, GA, November 19, 2024-Diverzify, a commercial flooring and interior services provider, has acquired Dallas-based DecoCrete and formed a new division, HPF (High Performance Floors)-Southwest, the joining of DecoCrete and Spectra Contract Flooring.

Today's Flooring News

Ecore Receives Minority Growth Investment from General Atlantic

Lancaster, PA, November 19, 2024—Ecore International has received a minority growth investment from General Atlantic, a global growth investor, through the firm’s BeyondNetZero climate growth fund.

Housing Starts Declined 3.1% in October

Washington, DC, November 19, 2024—Privately-owned housing starts in October were at a seasonally adjusted annual rate of 1,311,000, 3.1% below the revised September estimate of 1,353,000 and 4.0% below the October 2023 rate of 1,365,000, the U.S. Census Bureau and the U.S. Department of Housing and Urban Development jointly announced.

Empire Today Awarded 2024 Chicago Torch Hall of Fame Award

Northlake, IL, November 19, 2024—Empire Today, a shop-at-home, direct-to-consumer flooring company, has been awarded the 2024 Chicago Torch Hall of Fame Award by the Better Business Bureau (BBB) of Chicago and Northern Illinois.

WFCA Seeking 2025 Hall of Fame Nominees

Dalton, GA, November 19, 2024––The World Floor Covering Association (WFCA) is accepting applications for nominations to the Floor Covering Industry Hall of Fame.

Lon Musolf of Lon Musolf Flooring Company Has Died

Crosslake, MN, November 19, 2024--Londale “Lon” Musolf, 97, died November 7.