Dick van Raamsdonk, HPP Worldwide, looks ahead to IFTEX 2024:

"This exhibition has become even more important than it already was"

"It seems that the exhibition will be bigger again, despite all the current challenges in the market," says Dick van Raamsdonk, General Director of HPP…

CEO Jan Willem Wieringa in celebration of his 10th anniversary:

"A look back over the past 10 years at Desch"

On April 1, 2024, Jan Willem celebrated his 10th anniversary as the CEO of Desch. In a discussion with him, he reflects on the developments at Desch…

United Selections' latest collaboration with Alina Neacsa:

Nova Vita and Golden Blossoms shine in Spring decorations in Romania

The spirit of Easter and springtime is captured by International Event Designer Alina Naesca. She decorated the halls of the Bethlen Haller Castle in…

Brandkamp presents Ibiza

A new series of pot chrysanthemums from Brandkamp will be on the market starting in the 2024 season. Ibiza is available in four colors: white, yellow, red, and purple, which…

Visits held by appointment only:

Dutch Spring Trials take place in week 18

During week 18, eight breeders in North-Holland will show their new assortment developments to growers, retailers and industry colleagues. These…

US (FL): Decowraps unveils remodeled showroom

Decowraps, a leader in the floral industry, is thrilled to announce the grand opening of its newly remodeled showroom, a haven where a floral packaging…

Alexandra farms honors designer with new variety: Princess Holly's Hope

Alexandra Farms announces a special addition to their prized Princess Garden Roses Collection with a new variety: Princess Holly's Hope®. "This special…

Floriculture joins hands towards 100% sustainability certification

From January 1, 2026, the majority of members and suppliers who offer, trade, and settle flowers and plants at the Royal FloraHolland platform will be…

New Iron Powder launched as a sustainable organic solution for plant health

Biota Nutri has launched Biota Iron Powder, a micronutrient supplement designed to tackle iron deficiency in plants and sustainably elevate…

That Flower Feeling celebrates national Self-Care Day

The "That Flower Feeling" initiative is embracing national self-care day. That Flower Feeling is a national floral marketing initiative established in…

"Flower bulbs from Europe make the United States bloom"

The Garden Media Group and Royal Anthos entered into a three-year strategic alliance to boost flower bulb sales across the United States significantly.…

CalFlowers launches new website to enhance user experience for floral industry professionals

U.S. floral association, CalFlowers, announces the launch of its new website, This redesigned website aims to enhance the user experience for floral industry…

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US (TX): van Hoekelen Greenhouses grows millions of flowers in Hazleton area

Earlier this month, Alex van Hoekelen surveyed a vast indoor greenhouse space in his family's Hazleton area business containing acres of flowers in…

NL: Hydrangea Breeders Association sets up a new location with Hydrangea for cutting

Since mid-March, a team of employees from Hydrangea Breeders Association is working hard on setting up their location at Achterweg 48 in De Kwakel.…

Installation of new R&D greenhouse completed in three days

Metazet has provided their tube rail system, MetaFIT, and FormFlex® cultivation gutters for the new R&D greenhouse within a record time of just three…