Flourish in 2024: Get Insights Into the Top 7 Advertising Trends

[Exclusive Report] Tackle hot topics like ad-supported streaming and advanced AI integration - Hi John,

Nearly one-third of the US population will engage with free ad-supported streaming services by 2027, according to our forecast, demonstrating a significant shift toward free ad-supported streaming TV platforms like Roku, Tubi, and Pluto TV.

Navigate this trend, and much more, with our analyst report, “Advertising Trends to Watch in 2024: Ad Spending Growth Levels Off, but ID Deprecation, AI, and Measurement Heat Up.” Get key insights to prepare for the final deprecation of cookies, the growing role of AI in advertising, and new developments in retail media and programmatic advertising.

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This eMarketer analyst report is presented by Marin Software.

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eMarketer Editors

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