More than ever, consumers want to take control of their own health, and are increasingly prepared to do so.

 

While COVID-19 hurls commerce around a rollercoaster of change, one thing remains the same for brands and retailers alike: The focus should be on the customer. How? First, figure out what they want. Next, take an omnichannel approach to connecting with them, meeting them where they are to give them knowledge, inspiration and products.