Fonts! Fonts! Fonts!

Over a thousand Google fonts are now part of MarketingPlatform

Click here if you cannot see the pictures Say it YOUR way with Google fonts Choosing the right Font can be as important as almost anything else when giving your campaign exactly the right look and feel. More than that, it is very likely that the font you want to use is actually part of your overall brand identity. So being able to use precisely the font you want in your email communications would be a really good thing, wouldn’t it? Well, the really good news is that is with MarketingPlatform you have always been able to choose from hundreds of fonts. But more importantly, perhaps, we have just fully integrated Google Fonts within our platform. This means that you can now choose from any of the more than a thousand Google Fonts, hugely expanding and supporting your ability to find and use exactly the right font for your brand identity. Find and choose your font and we will tell the inbox to show this font wherever it is supported. And never fear, should your chosen font not be supported in the recipient’s inbox, you can also choose a Web-Safe Font as a fallback which will be shown in all inboxes and devices that do not support your chosen font. ​​Need some help? You can learn more about Web Fonts, Web Safe Fonts, and Google Fonts in our Wiki article here. If you’re a little unsure about what all this means for you when creating your campaign, you can always talk to one of my brilliant colleagues here, who would be more than happy to help you find and implement just the right font for your newsletters. And of course, if you’d like to book a demo of the new MarketingPlatform version 3.0, you can always do so here. More about fonts And here are a few handy tips for your upcoming campaigns... We thought we’d share a few tips and tricks with you for getting the most out or your campaigns. Create and maintain a strong email list The quality of your email list is alpha and omega for succeeding with your newsletters. While the number of subscriptions on your email list is often the one that an Email Marketing responsible is most focused on, the quality of the collected leads is an often overlooked parameter – despite the fact that it is basically one of the most important success criteria in your email marketing. Be creative Creative Segmentation - Beyond the Basics Segmentation in email marketing as a concept is very simple, but more than that, it also extremely powerful when done creatively. Segmentation allows you to identify and target both prospects and existing customers that are likely to demonstrate similar behaviours. Super Segments Make your email more lively with animated GIFs Unless you have been living under a rock for the past year, you will have noticed that the emails you receive are becoming more and more creative. The battle for space in your customers’ inbox is tough, so it is about making emails as interesting as possible. Everyone expects something special. Get Animated All the very best to you all Matthew Ogden, VP of Marketing and Communications MarketingPlatform, Nørregade 12a, 6600 Vejen, Denmark +45 72 44 44 44 support@marketingplatform.com Unsubscribe newsletter