What’s going on here?
February’s food inflation figure was the lowest since October 2021.
What does this mean?
Food inflation averaged out at 5.3% across 38 well-off, industrialized nations in February – so it wasn’t the extra packs of biscuits that puffed up your grocery budget over the last year. That is, however, the smallest annual uptick since before war broke out in Ukraine, and it’s a long way off the 16.2% peak from November 2022. What’s more, the price of food has been increasing at a slower rate across the US, Europe, and the UK, mainly because a lot of the post-pandemic kinks have been worked out of global supply chains.
Why should I care?
For you personally: Less is more – on the receipts, anyway.
Most prices will generally tick up over time, but the slower they move, the easier it is for households to adjust. Mind you, it’s not just about the price on the packet, but the grams and the milliliters as well. While price tags have been getting bigger, products have been getting smaller – a pricing strategy termed “shrinkflation”. So not only are folk spending more in the shops, with the prices of hundreds of US grocery items increasing by 50% since 2019, but they’ve been getting less bang for their buck, too.
Zooming out: Not-so-disposable incomes.
Naturally, the more someone spends on food, the less they can spend on anything else. Well, unless their boss has bucked the trend and pinned their paychecks to inflation. So for folk to have the same spending power as before the pandemic, either the average take-home pay needs to increase or food prices have to decrease, instead of just increasing at a slower rate. The catch-22, though, is that higher wages would mean shoppers could pay more for the same stuff, encouraging retailers to push prices as high as possible – a surefire way to put a sting in inflation’s tail again.