Are manufacturers addressing the health needs of consumers?
| | | | | Are functional food and beverage manufacturers addressing the health needs that matter most to consumers? | | |
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While far from the top concern, more than one in four consumers (28%) are trying to improve their brain or cognitive health with supplements. This matters, and more than 50% of functional food and beverage brands are addressing or considering addressing this concern. Will consumer demand for brain health keep up with the influx of new products?
The Functional Food and Beverage Report combines NBJ’s proprietary market-sizing data with consumer and manufacturer research to help you fully understand the opportunities and challenges you face as you innovate in today’s market. See where manufacturers are meeting consumer needs and where there are opportunities for better alignment in this report. | | Learn More | | |
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| Connect with the Right Audience | | Whether you're entering a new market or need an up-to-date resource on your target audience, Consumer Snapshots can help. Millennials prefer functional food and beverage products over supplements to improve their health, and the #1 channel consumers use to purchase functional food and beverage products is natural/health food chains. See the full list of available snapshots here. |
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