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| Company rebrands sister network Centric as BET Her By Jason Lynch While an invigorated Viacom opted to eliminate most of its upfront events this year in favor of intimate agency dinners, the company made an exception for BET Networks, which will its hold its annual presentation this evening. As part of its upfront slate, the network is shaking up the largely white male late-night talk show... Read more » |
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| Creating successful animal content is about connecting with emotions By Sami Main |
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| Looking at YouTube, Hulu and Twitter for answers By Charlie Fiordalis |
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| Including a partnership with social club The Wing By Kristina Monllos |
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| Brightcove Live launched Monday at the NAB Show By Chris Ariens For the Australian Open in January, Australia's Channel 7 had the exclusive rights to broadcast all tennis matches down under. But their coverage went far beyond the TV, as 33 livestreams from 16 tennis courts garnered 3 million live views. But with a new tool from Brightcove, the network added 8 million VOD clip views.... Read more » |
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| The network is telling stories beyond the show By Chris Ariens When NBC TV chairman Bob Greenblatt joined the network in 2011, NBC's Facebook page had fewer likes than CBS, a decidedly older-skewing network. "And we just thought, that's got to change. And we set about to change it, quickly," said Greenblatt during a session moderated by Nerdist founder and TV show host Chris Hardwick at... Read more » |
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| New study from IAB reveals how people find what to watch By Sami Main The Interactive Advertising Bureau has released a study about how viewers watch both TV and subscription-service entertainment like HBO and Hulu and how people discover new content to watch. The study doesn't perfectly predict how future generations will watch or discover programs, said Eric John, deputy director of video at the IAB, in a blog... Read more » |
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| Featured Jobs | | Courthouse News Service Burlington, Vt. | | LabX Media Group Working from home | | POPSUGAR San Francisco, California/New York, New York | | POPSUGAR New York City, New York (US) | | Sugar Publishing New York City, New York/San Francisco | | |
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| Late Late Show host spoke at Marketo's annual conference By Marty Swant It might sound a little hokey, but brands might want to try and watch a little Carpool Karaoke. The comedian and television host James Corden--who's known for singing in cars with celebrities ranging from Adele to Stevie Wonder--joined Marketo CEO Steve Lucas on stage for the first day of the marketing company's annual conference to... Read more » |
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| In NAB keynote, Ajit Pai seeks 'new spirit of cooperation' with skeptical broadcasters By Chris Ariens After four years of participating on panels at the annual NAB Show, newly minted commissioner of the Federal Communications Commission, Ajit Pai, used TV terms to describe being asked to give this morning's keynote speech. "It's like going from a morning show to prime time," Pai said to the standing-room-only crowd at the broadcasting, media... Read more » |
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| The Schwartz will be in St. Petersburg this weekend By Richard Horgan One of the fun things about an event like Friday's tribute to Mel Brooks' 1987 Star Wars spoof Spaceballs at the 12th Annual Sunscreen Film Festival in the Tampa Bay area is that it gives reporters the perfect excuse to revisit such an artifact. Tampa Bay Times film critic Steve Persall hopped on the phone... Read more » |
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