Nothing says economic crisis like price fluctuations -- and that includes ad prices. Or, at least they would in any other economic crisis. Additional coverage: - In this week’s Digiday+ Media Briefing, senior media reporter Sara Guaglione reports on how a recession may — or may not — affect Black-owned publishers' advertising businesses.
- As acute societal issues have mounted over the past two-plus years, strategists say brands will need to provide more than lip service to resonate with consumers.
- Instacart is rebranding its subscription offering as part of an effort to establish itself as more than a transactional shopping app and to get consumers to see it as a service that can benefit the whole household.
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| Top Stories |  | | Ivy Liu |
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| | | | | Nothing says economic crisis like price fluctuations — and that includes ad prices. Or, at least they would in any other economic crisis. | | |
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howdy! | | | | | In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how a recession may — or may not — affect Black-owned publishers’ advertising businesses. | | |
| | | | | Brands are leveraging digitized loyalty points, gift cards and other rewards to personalize and streamline the customer experience, encouraging loyalty. | | |
| Advertisement |  | | |
howdy! | | | | | As acute societal issues have mounted of the past two plus years, strategists say brands will need provide more than lip service to resonate with consumers. | | |
| | | | | As brands seek alternatives for a cookieless future, they’re looking to partners to help facilitate direct relationships and legitimate value exchanges with their audience. | | |
howdy! | | | | | Instacart is rebranding its subscription offering as part of an effort to establish itself as more than a transactional shopping app. | | |
| Advertisement |  | | |
| | | | | Download this new guide to learn how publishers are identifying, flagging and preventing clickbait from damaging their UX and revenue. | | |
howdy! | | | | | Endemic esports media outlets are in the midst of a wave of layoffs. As they pivot to new business models, some industry observers are feeling pessimistic about the long-term viability of esports journalism — at least in its current form. | | |
howdy! | | | | | This week’s Future of TV Briefing revisits the connected TV ad industry’s risky reliance on the IP address as its de facto identifier. | | |
| | | | | WSJ's new commerce site Buy Side is taking a 50/50 approach to content, featuring consumer products and financial advice. |
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