WardsAuto Dealer Edition
WardsAutoDealer Edition
 

NOVEMBER 24, 2020

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The Action Heats Up Next Year, Ford Tells Car Dealers

“Seriously, after this year I’m confident there is nothing we can’t do,” says Ford executive Mark LaNeve.

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OEMs and Their Evolving EV Strategies

John McElroy Insights
It’s too early to say which high-volume automakers have the best EV strategy. But two lessons have emerged so far: Keep your EV strategy flexible and agile, because things are going to change. And make sure you play to your strengths.

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Highlight your virtual offerings with Autotrader’s Dealer Home Services

Autotrader has the tools to highlight your virtual offerings so you can continue selling efficiently and effectively with Dealer Home Services. Offering badges promoting your vehicle video walkarounds, at-home test drives, local home delivery and more, you can ensure your shoppers don’t miss out on your virtual and contactless offerings.

 

New California COVID Rules to Curb Dealership Traffic

Most California car dealerships are limited to occupation by no more than 25% of their indoor capacity. Even the next-highest category imposes a 50% limit.

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