WPP faces another significant hurdle less than a week after the departure of CEO Martin Sorrell as one of its biggest clients, Ford, has launched a global creative review. GTB, formerly known as Global Team Blue, is the Detroit division dedicated to handling Ford's marketing business. A spokesperson for WPP referred to that organization, which...
The auto giant is calling on other agencies to pitch
By Patrick Coffee
WPP faces another significant hurdle less than a week after the departure of CEO Martin Sorrell as one of its biggest clients, Ford, has launched a global creative review. GTB, formerly known as Global Team Blue, is the Detroit division dedicated to handling Ford's marketing business. A spokesperson for WPP referred to that organization, which... Read more »
