AUGUST 27, 2018

Lexus LS: Brushstrokes, Ballyhoo and Bravery

Test Drive
Luxury utility vehicles are all the rage, but the Lexus LS reminds us that sleek beauty and a road-hugging stance are what make cars special. A technological showpiece, the LS features a spectacular interior and an all-new twin-turbo V-6.

BMW Reveals New Z4 Roadster at Pebble Beach Concours

Sales begin with the 335-hp M40i M-Performance model leading the new third-generation lineup. The Z4’s completely new look comes with more distinctive proportions and an automatically controlled fabric roof.

Change born from responsibility
The MAHLE Group is committed to making transportation more efficient, more environmentally friendly, and more comfortable by continuously optimizing the combustion engine, driving forward the use of alternative fuels, and laying the foundation for the widespread acceptance and worldwide introduction of e-mobility.

Ford Chambers Another Bullitt

Test Drive
Echoing the original Steve McQueen-piloted movie car, the 50th anniversary Ford Mustang Bullitt builds on that heritage and takes Mustang GT performance a notch higher.

How will YOUR BUSINESS be affected by global production trends and new technologies?
Join us Thursday, September 6 to examine major trends that will reshape the industry. Limited seating remains for the Q3 Wards Intelligence Outlook Conference in Birmingham, MI. Network with OEMs and suppliers, meet Wards analysts and get answers on the most pressing issues facing your business. Register now.

Hyundai Conceives New Interior Design With Le Fil Rouge Concept

The Korean automaker’s sexy Le Fil Rouge concept coupe is an effort to rethink everything about the way a vehicle looks, is constructed and expresses intent.

EV, Hybrid Training Courses Heavily Attended

“There is definitely an appetite across Allianz Partners, the IVR and the industry to run more of these training sessions, which we hope to be able to run early in 2019,” an Allianz executive says.

How is the Automotive UX Evolving?
Join us to explore unique technologies and consumer demands for the automotive user experience. Multiple panel discussions, OEM speakers, sponsor exhibits, vehicles on display, and a ceremony for the WardsAuto 10 Best User Experience awards. The event is a must-attend for any OEM, supplier or tech provider whose roles touch this vital part of vehicle design. REGISTER NOW!

Kia Ends Arguments Over Audio Control

The automaker’s Separated Sound Zone technology allows each passenger in a vehicle to listen to different music, without headphones. The technology can mute sounds unnecessary for passengers but crucial for the driver.

Hyundai Reveals Major Design, Safety Upgrades for 2019 Elantra

The new Elantra’s safety, driver-assist and infotainment features put it in the same league as luxury cars costing twice as much.

Audi Unleashes Radical New PB18 e-Tron Concept

The electric-powered supercar is touted as a possible successor to today’s R8.

Simplifying the Complex to Create Customer-Centric In-Vehicle Tech Design

Simplifying design and reducing complexity while increasing computing power in the car to provide a user-centric experience is the only way the automotive industry can continue to innovate and break sales records.

BMW Korea Feeling More Heat From Engine Fires

Public outrage mounted when a BMW spokesman said Korean driving habits and congested road conditions also contributed to the 41 engine fires reported since Jan. 1.

Smart Vehicle Architecture Needed

Industry Voices
The traditional architecture approach will no longer support the growth in content and complexity. There isn’t enough computing power to run the vehicle’s complex software algorithms, and the networking infrastructure cannot support future data-transfer speeds.

Can Auto Industry Resolve Hot Car Issue?

Industry Voices
More than 830 children have been killed by vehicular heatstroke since 1990. The vehicle, working with sensors, could automatically turn on the air conditioning and send a call for help if anyone is trapped inside.

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