SEPTEMBER 27, 2018

Ford Mustang a Veritable Video Game on Wheels

WARDS 10 BEST UX
Ford provides more ways to set up the sports coupe than can be found in the menus of most digital racing games. In addition to the state-of-the-art digital instrumentation, drivers can adjust the engine note, tweak the ride and slip into dragster mode.

How self-driving cars will change automotive assistants
Will speech play an important role in vehicle automation? How will speech-enabled assistants generate trust? What people will do in a fully autonomous vehicle? Learn answers to these questions and more in this insightful whitepaper from Nuance.

Autoline Daily: Top Industry News

Ford in Talks w/ VW & Mahindra; Cadillac Moving Back to Detroit; Drivers Need More ADAS Education

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VW Takes ADAS Validation to Virtual World

The driver-assistance systems will learn from virtually generated driving situations. It is conceivable, the automaker says, that millions of miles of over-the-road testing could be conducted virtually.

Change born from responsibility
The MAHLE Group is committed to making transportation more efficient, more environmentally friendly, and more comfortable by continuously optimizing the combustion engine, driving forward the use of alternative fuels, and laying the foundation for the widespread acceptance and worldwide introduction of e-mobility.

U.K. JV to Make Batteries for EVs, Hybrids

Williams Advanced Engineering and Unipart Manufacturing Group say their Hyperbat JV combines expertise in manufacturing, logistics and high-performance vehicle-battery technology.

How is the Automotive UX Evolving?
Join us to explore unique technologies and consumer demands for the automotive user experience. Multiple panel discussions, OEM speakers, sponsor exhibits, vehicles on display, and a ceremony for the WardsAuto 10 Best User Experience awards. The event is a must-attend for any OEM, supplier or tech provider whose roles touch this vital part of vehicle design. REGISTER NOW!

Mercedes-AMG Unleashes Project ONE Prototype

The gasoline-hybrid-propelled 2-seater has been conceived to directly link the German automaker’s Formula 1 racing activities and its road car lineup.

PSA Deal Designed to Get Owners, Cars Talking

The French automaker has signed a strategic partnership agreement with Silicon Valley start-up SoundHound, a leader in artificial-intelligence and natural-language voice recognition technology, to benefit the next generation of Groupe PSA vehicles.

Lexus Notches Two Most-Watched Car Commercials

Topping the chart is a commercial in which Lexus admits it has “stolen” the ES series from “everything we’ve ever mastered.” At No.2 is another ad for the ES, this one highlighting the model’s hybrid powertrain, hand-tuned audio and advanced active-safety systems.

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