Hi John,

Even though walled gardens are the primary players in programmatic display ad spending, the open web is proving its mettle, staying afloat in the face of generative AI challenges and the diminishing role of cookies.

Download a complimentary copy of our analyst report, “Programmatic Ad Spending Forecast H1 2024” You’ll learn how programmatic advertising will fare as the last legacy identifiers die, which will make or break the future of digital advertising.

This eMarketer analyst report is presented by LiveRamp.

Sincerely, eMarketer Editors

P.S. Please forward this email to colleagues who are interested in programmatic ad trends. Thank you!