Target's ad features a cast of 125
| | | | | First Things First | | November 01, 2019 | By Jameson Fleming and Kimeko McCoy |
| |
| Can Anyone Topple Google in the Ads Game? | |
If you're a marketer, would you rather know your consumers’ interests, their curiosities or what they actually buy? Facebook, Google and Amazon are building out capabilities to address all three and build off their respective strengths. Amazon and Facebook have a lot of catching up to do, as Google currently owns the market, scoring $34 billion in advertising revenue during the third quarter of 2019, almost double its nearest competitor, Facebook. Read more: Today's digital feature from programmatic editor Ronan Shields analyzes Google's ad business, exploring the obstacles the search giant faces to stay on top of the digital advertising pecking order. Related: Want to learn more about programmatic advertising? Take the next lesson in our Institute of Brand Marketing, which covers the nuts and bolts of programmatic. Past lesson subjects include VR/AR, personalization and AI. Best of the Rest: Today's Top News and Insights Exclusive: Conde Nast Restructures Its International Sales TeamWhen a Brand Crisis Happens, Consumers Expect a Rapid ResponseLittle Caesars Orders Up McKinney as Its New Creative AgencyPublicis Hires Chief Strategy Officer on Samsung From Anomaly | | | |
| |
| |
| | Ad of the Day: The Lyrics to 'I Will Survive' Become Powerful Words of Defiance in This Cancer PSA | |
| | In the first few weeks of her time as CEO of Ovarian Cancer Action, Cary Wakefield met agency managing director Vicky Jacobs, who was diagnosed with ovarian cancer six years ago. Their conversation led to the creation of a passion project that raises awareness of chronically underfunded ovarian cancer research. Powerfully set to children reciting the words of "I Will Survive," this PSA turns the Gloria Gaynor classic into a potent message of resilience. | |
| |
| |
| For Halloween, We Asked Marketers What Spooks Them About the Industry | |
| | What Spooks Marketers? Stephen Clements, chief creative officer, Y Media Labs When someone not in the industry asks me what I do, I feel a wave of dread wash over me. I gulp and I usually say I make apps and websites—a massive undervaluing of what I actually do, which is help businesses undergo digital transformation—but at least they can relate. Fiona Bruder, evp, client success, George P. Johnson With so many new brands and agencies jumping into the experiential marketing moment, I’m afraid that some are selling themselves short with transparent activations that are little more than Instagram opportunities. Experiential should be strategic and engaging, with physical and digital content that inspires and delights, but also delivers on specific objectives for the clients.
Read more: Over a dozen marketers shared what keeps them up at night. | | | |
| |
| |
|
|
|
Link